Online lead generation is a multifaceted discipline that requires a lot of different skills to become successful. No-one can handle all aspects themselves, so the people you surround yourself with becomes pivotal to attracting, converting, and retaining valuable leads.
Use this infographic to see which roles you need someone to take responsibility for in your company.
The Small Lead Generation Team
If you’re part of a small startup or just a company with a few marketing resources, it can seem difficult to find funding for so many different marketing professionals, but remember: One person can wear several hats.
At one point I was both the strategist, the analyst, the content marketer, the copywriter, the CRM Specialist, and the Social Specialist… But when people get too many roles, they can’t dedicate their time to the finer details, and that will eventually show in your sales numbers.
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